If you’ve ever wished vegan baking could be as easy as pouring some ingredients into a bowl and popping it in the oven, Freya Cox has just made your dreams come true.
Remember Freya? She was the first vegan contestant on The Great British Bake Off and totally stole the show with her plant-based creations. Now, she’s back with a new mission: to bring vegan baking to every kitchen, minus the stress.
Meet FREYAS, her brand-new line of premium vegan baking kits that basically say, “Forget the hassle – let’s bake something amazing.”
Freya has launched four kits that sound so good, they’ll have your oven preheating before you’ve even read the instructions. Let’s break them down:
- Choc Chip Marble Cookies: Crispy edges, gooey centres and absolutely loaded with chocolate chunks. This is comfort food, but fancy.
- Lemon Drizzle Loaf: Think fluffy sponge cake drenched in a tangy glaze. It’s the kind of dessert that makes you close your eyes after the first bite.
- Sticky Toffee Pudding: Warm, rich, sticky goodness packed with chewy dates and topped with toffee sauce. Yes, it’s as heavenly as it sounds.
- Choc Chip Brookie: Part brownie, part cookie, 100% irresistible.
And the price? Each kit is £11.99, or you can grab all four for £39.99.
Freya’s goal is simple: give you bakery-level results without making you break a sweat. These kits are so easy, even if your kitchen skills end at toast, you’ll look like a baking pro.
Why Did Freya Create These Kits?
Freya gets it, life is busy. She wanted to create something as convenient as a Betty Crocker mix but with way better ingredients and flavours.
Plus, she’s all about making vegan baking feel approachable. “I love the idea of people being able to make really good recipes, really good cakes, but really easily,” she says.
And let’s be honest, box-mix baking is a core memory for so many of us. Freya leaned into that nostalgia while ensuring her kits deliver big on flavour and quality.
What Makes These Kits Special?
Each kit comes with everything you need, minus a couple of the basics like oil, plant milk, vegan butter and water. But here’s the cool part, every box has a QR code that links to a video tutorial featuring Freya herself. It’s like having your own personal vegan baking coach.
Freya’s Vegan Legacy
Since her time on The Great British Bake Off, Freya has been on a mission to make vegan baking mainstream. Her book, Simply Vegan Baking, was a hit and proved that plant-based desserts can be just as indulgent as their dairy-packed counterparts.
Now, with FREYAS, she’s taking that mission one step further.
Ready to Bake?
The kits are available now on Freya’s official website, and trust us, they’ll sell out fast. Whether you’re vegan or just vegan-curious, these mixes are perfect for anyone who wants to bake something incredible without spending hours in the kitchen.
Grab a kit (or all four) and treat yourself to a little homemade magic. Freya’s done the hard part, now it’s your turn to bake something unforgettable.
Suggested read: Deliciously Ella Tackles UK Kids’ Nutrition Crisis with New Range
Jac has been vegan for 15 years – long enough to wonder if tofu owes her a loyalty card. Hailing from Scotland, she enjoys the breathtaking scenery and believes vegan haggis deserves more appreciation. A proud mum to a curious and energetic daughter, Jac spends her time hiking scenic trails, devouring books, practicing yoga, honing her badminton skills, and creating colourful artwork with her trusty colouring pens. She’s passionate about living a vibrant, compassionate, and cruelty-free life, all while championing the magic of tofu.
This sounds like a brilliant concept, especially loving the idea of QR code linked video tutorials! Does Freya also focus on the sustainability aspect of these kits’ packaging materials?
I second Liz’s question. With the focus on plant-based, I really hope the packaging reflects the same ethos and minimizes plastic use!
imagine whipping up a vegan storm and your mates can’t even tell it’s dairy-free. Freya’s playing 4D chess while we’re here spreading butter on toast.
Every Tom, Dick, and Harry is launching a kit these days. Wonder if these are genuinely good or just another celeb cash grab. Anyone tried one yet?
While I applaud the initiative of promoting vegan baking, one must question if taste can truly rival traditional methods. Plant-based alternatives have come far, but the sensory experience often diverges.