Deliciously Ella, a leading plant-based brand, has launched “Deliciously Kids,” a new product line aimed at improving children’s nutrition in the United Kingdom.
This initiative, led by founder Ella Mills, tackles worrying statistics showing that over 60% of children’s energy intake in the UK comes from ultra-processed foods, while only 10% meet the recommended daily intake of fruits and vegetables.
The Deliciously Kids range includes Oaty Bars, available in Raspberry Burst and Vanilla Apple Twist flavours.
These bars were developed in collaboration with Paediatric Dietitian Paula Hallam and are made from natural ingredients, free from artificial additives, ensuring they are both nutritious and appealing to children.
Currently available at Tesco, the products are set to expand to Whole Foods and Ocado.
This launch follows Deliciously Ella’s recent acquisition by the Hero Group, a company renowned for its baby and toddler food brands, which is expected to broaden the brand’s reach and impact.
By offering 100% natural snacks and wellness tools, Deliciously Ella aims to empower parents and caregivers to make informed nutritional choices for their children, contributing to a healthier future for the next generation.
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Jac has been vegan for 15 years – long enough to wonder if tofu owes her a loyalty card. Hailing from Scotland, she enjoys the breathtaking scenery and believes vegan haggis deserves more appreciation. A proud mum to a curious and energetic daughter, Jac spends her time hiking scenic trails, devouring books, practicing yoga, honing her badminton skills, and creating colourful artwork with her trusty colouring pens. She’s passionate about living a vibrant, compassionate, and cruelty-free life, all while championing the magic of tofu.
Does anyone know if the packaging for these Oaty Bars is eco-friendly? Trying to keep the kids’ diets green without adding to the plastic problem!
I read somewhere that Deliciously Ella is all about sustainability. Fingers crossed they’ve applied the same to their kids range.
It’s great seeing this focus on eco-packaging. More brands need to take note!
So when’s the protein-packed version for future little weightlifters coming out? My kid’s gotta start his gains early haha.
It’s encouraging to hear about Deliciously Kids. I’m curious about the nutritional values. Can these bars genuinely make a dent in the dietary needs gap evident in current child diets?
Great, another ‘healthy’ snack for kids that’ll end up costing a fortune. Because, obviously, eating real fruit is too hard these days.