Is this the real life? Is this just fantasy? Nope, it’s the news vegan ice cream lovers have been waiting for.
To celebrate the 50th anniversary of Queen’s legendary hit Bohemian Rhapsody, Ben & Jerry’s is giving its iconic Bohemian Raspberry flavour a dairy-free makeover.
Originally introduced in 2007, Bohemian Raspberry made waves with its creamy vanilla ice cream, swirls of tangy raspberry and chunks of fudgy brownies.
Fast forward to 2025, and the flavour is back. This time, with a smoother oat-based recipe that promises to satisfy vegans, Queen fans and anyone who loves a good scoop.
Joao Piva, one of Ben & Jerry’s Flavour Gurus, summed it up perfectly: “What could be more rock ‘n’ roll than bringing back this partnership flavour to celebrate the 50th anniversary of one of the world’s most loved songs?”
A Sweet Scoop with a Purpose
But this isn’t just about ice cream. Staying true to Ben & Jerry’s values, Bohemian Raspberry is made with Fairtrade-certified ingredients and comes in responsibly sourced packaging.
Even better? A portion of sales will support the Mercury Phoenix Trust, a charity founded in Freddie Mercury’s memory to fight AIDS globally. So, every tub you dig into helps make a difference.
And if that wasn’t enough excitement, the brand is offering fans a chance to “do the fandango” live. By entering a competition on their website (hurry, it ends January 10th!), you could win tickets to The Queen Extravaganza, the official Queen tribute show produced by Brian May and Roger Taylor.
The Evolution of Vegan Ice Cream
Ben & Jerry’s has been leading the way in vegan ice cream innovation for years, and their commitment to indulgent plant-based options is only growing.
While their earlier almond milk-based flavours were a hit, they’ve stepped up their game with a new creamy oat base. Flavours like Chocolate Fudge Brownie, Cookies on Cookie Dough, and now Bohemian Raspberry are proof that vegan treats can be just as rich and delicious as their dairy counterparts.
And let’s talk about Bohemian Raspberry. This flavour is more than just a tribute to a song, it’s a celebration of bold flavours and compassionate choices.
With its oat-based vanilla ice cream, swirls of raspberry, and chunks of vegan brownie, it’s a dessert that feels indulgent and purposeful all at once.
Available Now – Don’t Miss It!
Bohemian Raspberry is hitting freezers across the UK this January with an RRP of £5.75 for a 465ml tub.
Whether you’re a die-hard Queen fan, a dedicated vegan or just someone who can’t resist a good dessert, this is your chance to dig into a flavour that rocks in every way.
So, grab a spoon, turn up Bohemian Rhapsody, and let this iconic ice cream flavour send shivers down your spine. Because let’s be honest, what’s more rock ‘n’ roll than a dessert that’s delicious, sustainable and supports an incredible cause?
Suggested read: Galaxy Drops New Vegan Hazelnut Praliné Bar For Veganuary
Jac has been vegan for 15 years – long enough to wonder if tofu owes her a loyalty card. Hailing from Scotland, she enjoys the breathtaking scenery and believes vegan haggis deserves more appreciation. A proud mum to a curious and energetic daughter, Jac spends her time hiking scenic trails, devouring books, practicing yoga, honing her badminton skills, and creating colourful artwork with her trusty colouring pens. She’s passionate about living a vibrant, compassionate, and cruelty-free life, all while championing the magic of tofu.
Has anyone tried the new Bohemian Raspberry yet? Curious about how it compares taste-wise to traditional dairy options, especially with it being vegan and all.
Yeah, I tried it last week! It’s really creamy for a vegan option, surprisingly close to dairy ice cream in texture!
I found it a bit too sweet for my liking. Miss the simplicity of dairy ice cream, but it’s good for a vegan option.
Bohemian Raspberry? More like Bohemian Rhapsody in my mouth, am I right? Can’t wait to get my hands on a tub…or two!
Love that Ben & Jerry’s is keeping up with their sustainability promise. Fairtrade and responsibly sourced packaging? That’s a company I can continue to support!
Let’s hope they’re actually sticking to those promises and not just greenwashing us.
While it’s commendable that Ben & Jerry’s is venturing into vegan ice cream with Bohemian Raspberry, one wonders how the price point of £5.75 for a 465ml tub will affect consumer purchase decisions, especially in comparison to other plant-based options in the market. Price aside, it’s interesting to see if the flavour will resonate with traditional ice cream lovers and vegans alike.