UGG has introduced its first vegan boots, marking a significant step towards eco-friendly fashion. This launch is a collaborative effort with Collina Strada, a brand renowned for its creative and ethical designs.
The new vegan UGGs are crafted from recycled polyester and vegan leather derived from corn, offering a compassionate alternative to traditional materials. This shift follows strong advocacy from PETA and a rising demand from consumers for more ethical fashion choices.
PETA has long highlighted the harsh practices in the wool industry, including the rough treatment of sheep during shearing. Their campaigns have underscored the need for brands to adopt kinder practices, influencing both consumers and industry standards.
UGG’s decision to offer vegan products is part of a broader trend in fashion towards sustainability and ethical production.
Prior to this, UGG released the Plant Power collection, which utilised plant-based materials such as sugar cane and wood pulp. Deckers Brands, UGG’s parent company, has also pledged to stop using alpaca wool, demonstrating its commitment to animal welfare.
This change reflects a growing demand from consumers for products that are both stylish and environmentally friendly.
The launch of vegan UGGs is a positive move, but PETA emphasises the need for the brand to completely cease using all animal materials. As fashion evolves, there is a call for brands to adopt sustainable practices, with consumers playing a key role in driving this change.
Conscious shoppers are using their purchasing power to support ethical brands, helping to shape a more sustainable and compassionate future for fashion.
Suggested read: Vegan Leather vs Real Leather: An Ethical and Practical Comparison