Greggs, the popular UK bakery, has ventured into fashion with new vegan sausage roll earrings. These earrings are part of their “Baked in Gold” collection and were designed by British artist Dion Kitson.
Made with 22-carat gold plating, they were priced at £36 and sold out in less than an hour.
The earrings are inspired by Greggs famous vegan sausage roll, showcasing how the brand mixes food and fashion in a fun way.
The vegan sausage roll, launched in January 2019, became a hit in the UK, especially after TV personality Piers Morgan criticised it on live TV.
The quick sell-out of the earrings shows how much Greggs customers love the brand and its creative ideas.
Greggs announced that fans can still win a pair through social media contests, keeping the buzz going.
Suggested read: UGG Unveils First Vegan Boots in Bold Collab with Collina Strada
Jac has been vegan for 15 years – long enough to wonder if tofu owes her a loyalty card. Hailing from Scotland, she enjoys the breathtaking scenery and believes vegan haggis deserves more appreciation. A proud mum to a curious and energetic daughter, Jac spends her time hiking scenic trails, devouring books, practicing yoga, honing her badminton skills, and creating colourful artwork with her trusty colouring pens. She’s passionate about living a vibrant, compassionate, and cruelty-free life, all while championing the magic of tofu.