Victoria’s Secret has decided to stop using real feathers in its fashion shows and will instead use fake feathers carefully made to look like the real thing.
This change comes after animal rights group PETA pushed for it, highlighting the cruelty involved in using real feathers. In the past, Victoria’s Secret used as many as 620,000 feathers in a single show, feathers from birds like chickens, ostriches and Chinese pheasants.
The upcoming fashion show will feature models with golden wings made from these faux feathers. This is a new and modern look for the brand.
PETA praised this decision and even sent the company a vegan cake to celebrate. Other fashion brands like Felder Felder and Gymshark have also stopped using real feathers, showing a trend towards more ethical fashion choices.
Victoria’s Secret’s decision is likely to influence other fashion brands to think about their use of animal products. This move is seen as a positive step for animal rights and a more sustainable future in fashion. As more brands make similar changes, the fashion industry is expected to become more focused on kindness and sustainability.
Suggested read: Vegan Leather vs Real Leather: An Ethical and Practical Comparison
Jac has been vegan for 15 years – long enough to wonder if tofu owes her a loyalty card. Hailing from Scotland, she enjoys the breathtaking scenery and believes vegan haggis deserves more appreciation. A proud mum to a curious and energetic daughter, Jac spends her time hiking scenic trails, devouring books, practicing yoga, honing her badminton skills, and creating colourful artwork with her trusty colouring pens. She’s passionate about living a vibrant, compassionate, and cruelty-free life, all while championing the magic of tofu.
It’s truly commendable that Victoria’s Secret is taking a step forward by choosing fake feathers over real ones. It reflects a growing awareness and responsibility towards animal welfare within the fashion industry. Hopefully, other brands will follow suit.
But ain’t fake feathers made of plastic or something? How’s that any better for the environment?
That’s a valid point. However, the impact of using synthetic materials can be mitigated through sustainable practices, unlike the irreversible harm done to animals. It’s about choosing the lesser evil.
Saw that Victoria’s Secret is ditching real feathers. It’s a start, I guess. Wonder how PETA finally convinced them.
Sure, they drop real feathers now, but what about the rest? Sounds like a PR stunt rather than real change. Let’s not get ahead of ourselves in praising them.
omg finally! real feathers always creeped me out lol glad VS is changing things up. it’s about time